Growth Marketing • Email & CRM • Retail Expansion Strategy
I help emerging market brands improve customer acquisition, lifecycle engagement, and retail expansion using data-driven marketing systems. Recently scaled lifecycle email performance by 136% while building unit-economics models to support profitable product growth.
I’m a growth focused full-stack marketer who designs scalable marketing systems across both digital and physical distribution environments.
My work spans lifecycle email strategy, performance optimization, and trade-led retail expansion, with a strong emphasis on aligning marketing execution to unit economics and operational reality.
Whether optimizing a fintech funnel or modeling retail velocity for a mass-market FMCG product, I focus on one core objective: profitable, sustainable growth.
La Genial Cake – Lagos Mass-Market Launch Strategy
A growth strategy and unit-economics model designed to validate profitable scaling for a mass-market cake product in Lagos.
Lagos has a large population with strong demand for affordable impulse snacks. However, many small FMCG products struggle to scale profitably due to weak distribution and low retail sell-through.
This project models a retail first strategy designed to validate sustainable growth for a ₦200 packaged cake product in Lagos.
Financial model based on current production cost and retail assumptions.
Break-even Units
Initial Sales Target
Projected Monthly Profit (Model)
At a ₦72 contribution margin per unit, the business breaks even at 1,802 packs, making the initial 1,950-pack target achievable within the first 90 days.
Projected unit sales based on phased retail distribution expansion.
Epic Pay – Email Marketing & Lifecycle Optimization
Email Distribution Volume (90 Days)
Average Open Rate
Average Click Rate (CTR)
Grew Epic Pay’s email engagement while laying the foundation for revenue-driven lifecycle marketing.
Key Insight:
Rapid audience expansion revealed engagement inefficiencies, highlighting the need for deeper segmentation and more targeted messaging.
Actions Taken:
Resulting Direction:
Focused on improving conversion quality and engagement depth, not just distribution scale aligning email performance with revenue impact.
Open to growth marketing roles, performance strategy projects, and collaboration opportunities.