Content Marketing • Growth Strategy • Email & Digital Campaigns
I create content and digital campaigns that educate audiences, communicate product value, and support measurable growth across the customer journey. My work combines content strategy, SEO-aware storytelling, lifecycle email, and performance analysis.
I’m a growth-focused full-stack marketer who designs and executes marketing strategies across digital and physical distribution environments.
My work spans content and digital marketing, lifecycle email strategy, campaign optimisation, customer engagement, and trade-led retail expansion. I combine creative thinking, audience insights, and performance data to build marketing systems that support measurable business growth.
Whether developing campaigns for a fintech brand, creating content for digital audiences, or building growth strategies for a consumer business, I focus on connecting marketing activity to real business outcomes.
La Genial Cake – Lagos Mass-Market Launch Strategy
A growth strategy and unit-economics model designed to validate profitable scaling for a mass-market cake product in Lagos.
Lagos has a large population with strong demand for affordable impulse snacks. However, many small FMCG products struggle to scale profitably due to weak distribution and low retail sell-through.
This project models a retail first strategy designed to validate sustainable growth for a ₦200 packaged cake product in Lagos.
Financial model based on current production cost and retail assumptions.
Break-even Units
Initial Sales Target
Projected Monthly Profit (Model)
At a ₦72 contribution margin per unit, the business breaks even at 1,802 packs, making the initial 1,950-pack target achievable within the first 90 days.
Projected unit sales based on phased retail distribution expansion.
Epic Pay – Email Marketing & Lifecycle Optimization
Email Distribution Volume (90 Days)
Average Open Rate
Average Click Rate (CTR)
Grew Epic Pay’s email engagement while laying the foundation for revenue-driven lifecycle marketing.
Key Insight:
Rapid audience expansion revealed engagement inefficiencies, highlighting the need for deeper segmentation and more targeted messaging.
Actions Taken:
Resulting Direction:
Focused on improving conversion quality and engagement depth, not just distribution scale aligning email performance with revenue impact.
A strategic content marketing project created for The Nod, demonstrating how I approach SEO-focused storytelling, content distribution, campaign planning, performance measurement, and optimisation.
The assessment challenged me to develop an SEO and Search Everywhere-optimised article around a Black innovator in Edmonton, build a three-day distribution plan, define measurable success metrics, and develop a campaign concept aligned with The Nod's Real Black Friday initiative.
Developed a long-form article using relevant keywords, H2/H3 structure, search intent, and culturally aware storytelling designed for SEO, AEO, and GEO discoverability.
Built a three-day distribution approach across Instagram, LinkedIn, and email, with platform-specific hooks, formats, CTAs, and content repurposing.
Defined five core performance metrics, seven-day success indicators, and clear criteria for deciding whether the content should be scaled.
Created a practical iteration framework for diagnosing low clicks, weak engagement, and limited sharing, then prioritising actions based on performance signals.
My approach to content goes beyond writing. I connect the idea to the audience, distribution channel, search behaviour, measurable outcomes, and the next optimisation cycle.
Sample work created as part of a recruitment process. This was not paid client work.
Open to growth marketing roles, performance strategy projects, and collaboration opportunities.